According to a recent study by Burson-Marsteller, 79 percent of the largest Fortune 100 companies are using social media tools.
The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are engaging with stakeholders via all four platforms.
Although consumer-based social media tools are evidently making credible gains, the fact that the Fortune 100 do not utilize multiple tools may very well be a sign of how these tools have not yet gained significant corporate acceptance. This may highlight an opportunity big companies have in using the social Web to get ahead of competitors.
Here's a copy of the full report and an accompanying power point presentation.
Source: NYTimes, Burson-Marsteller
