The Message and the Audience

I moved to a new office in my building a couple of months ago. This morning, I decided it was finally time to get rid of the card box that's been staring at me from the corner of my office since I moved.

As I was removing paperwork from the box, I ran into some interesting notes from 'Structuring the Message', a courses I took in my company.  The notes referenced the importance of being very mindful of who is your audience when you prepare a message. Good stuff.

Careerbuilder Builder Super Bowl Commercial

Careerbuilder seems to know the audience it's targeting, but is that audience realistic? Does the company have a target audience significant enough to justify the $3 million investment?

With about 500,000 jobs slashed last month alone in the USA and a very uncertain economic future...who is looking to leave a job today for higher employment satisfaction? 

Target 'A New Day' Commercial

In contrast, when I was watching TV last night, I saw a Target commercial that I think is much more 'on target' for today's economy. Which one of you has not found a way to be a little more prudent with your money? I'd say Target has a more realistic audience, and has done a good job of structuring the message to it with this commercial.